boAt, officially known as Imagine Marketing Limited, is one of India’s fastest-growing consumer electronics and lifestyle brands. Founded in 2016 by Aman Gupta and Sameer Mehta, boAt has quickly established itself as a market leader in the audio and wearables segment, offering s...
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boAt, officially known as Imagine Marketing Limited, is one of India’s fastest-growing consumer electronics and lifestyle brands. Founded in 2016 by Aman Gupta and Sameer Mehta, boAt has quickly established itself as a market leader in the audio and wearables segment, offering stylish, affordable, and high-quality products tailored for India’s young population.
The company’s product portfolio includes earphones, headphones, wireless earbuds, Bluetooth speakers, soundbars, smartwatches, gaming accessories, and mobile charging cables. Known for its trendy designs, durable quality, and competitive pricing, boAt has become a household name in the Indian electronics market.
boAt has built a strong brand identity through youth-centric marketing, influencer collaborations, and sports partnerships, making it one of the most recognizable lifestyle brands in India. Its distribution channels span leading e-commerce platforms, offline retail outlets, and the brand’s own online store
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