Bira 91, owned by B9 Beverages Limited, is one of India’s fastest-growing beer brands, founded in 2015 by Ankur Jain. Headquartered in New Delhi, Bira 91 has quickly gained popularity among urban millennials and premium beer consumers due to its bold flavors, vibrant branding, a...
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Bira 91, owned by B9 Beverages Limited, is one of India’s fastest-growing beer brands, founded in 2015 by Ankur Jain. Headquartered in New Delhi, Bira 91 has quickly gained popularity among urban millennials and premium beer consumers due to its bold flavors, vibrant branding, and innovative product offerings.
The company offers a wide range of products including Bira White, Bira Blonde, Bira Light, Bira Strong, and Bira Boom, catering to diverse consumer preferences. Known for its quirky identity and high-quality craft beer experience, Bira 91 has built a strong presence across over 500 cities in India and has expanded internationally to markets such as Singapore, the USA, UK, and UAE.
Bira 91 operates five manufacturing breweries in India and focuses on local sourcing, which reduces costs and promotes sustainability. With strong investor backing from Sequoia Capital, Sofina, and Kirin Holdings, the company has positioned itself as a leader in the premium beer and craft beverage segment.
Today, Bira 91 commands a strong market share in the urban beer market, targeting a young, aspirational customer base. With its “Imagined in India” positioning, Bira 91 continues to innovate in product design, flavors, and sustainability practices, aiming to become a global premium beer brand with Indian roots.
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